The Prima Group is directed to create a business concept of prosperity interconnected with the territory in which it operates. Our mission consists of three aspects which are inextricably intertwined.
Management group aims to create value for shareholders in accordance with maintaining solid economic and financial bases.
The Prima Group designs, manufacturers and markets innovative and technologically advanced products that fully satisfy customer's needs.
The group is administered in the logic of recognition of the social central role that it has in internal andexternal community, whether local, national or international; this logic is expressed, in an active way, through the launch of innovative ways to improve the quality of life leading to the creation of career opportunities and salaries for our employees.
The history of Prima Spa begins in the year 1973, when the production of accessories (and not components) for the automotive sector was set up.
Prima is active in the processing of foamed products for the automotive, aviation and railway sectors. The main clients are: Valeo, Alitalia and FFSS (Italian National Railways).
Prima obtains the first supply contract with the Fiat Auto company in the sector of components production of plastic products.
Prima establishes its center of planning and industrialization (S&T Engineering Srl ex Quality Cad Srl)
Prima establishes, with a italian partner, a company for the painting of plastic materials (Prima I.Ver.)
The company Prima Cablaggi is established with the purpose of serving the cabling market for the automotive sector. The reference client is Cavis.
Prima establishes a new company (Prima Eastern) in Torino di Sangro (I-CH) for the production of plastic products for the company Sevel of Atessa and the company Magneti Marelli of San Salvo.
Prima diversifies the clients of the automotive sector starting to serve General Motors, Saab, Vauxhall, Volkswagen and Johnson Controls.
Furthermore Prima invests in the sector of cabling for cars, establishing the company SAPCA of Modugno (BA) with the purpose of serving the company Cavisud of Melfi (I-PZ).
Prima decides to diversify the clients and takes over from Piaggio, following a spin-off operation, Metalplastic, a company specilized in the production of plastic and painted plastic components for the Motorbike sector.
In the same year Prima invests again in manufacturing capacity, through the acquisition of the Tecnoproduct company (becoming Tecnoprima) of Sezze (I-LT), in the meanwhile it performs an exit strategy from the cabling sector by selling off the companies Prima Cablaggi and Sapca.
Prima strategy leads to a diversification of the sales markets, becoming also a supplier of the appliances sector by setting-up Prima Appliances Division – dedicated to Merloni Elettrodomestici (appliances) – and to a commodity diversification through the acquisition of the company Almec of Nusco (I-AV), which works in the Aluminium Die-Casting sector, that counts among its principal clients Getrag, Fiat Group, General Motors, Ford and Volkswagen
Prima opens its first plant abroad: the first one is Prima France sas, which was born following the entering into a long-term supply agreement with Whirlpool Europe company. Starting from the year 2005 Prima France also works in the automotive sector producing components for the Renault plant of Rosny.
In order to increase the entering into German market, Prima obtains from Johnson Controls the company Eripress of Cicerale (I-SA). The acquisition is completed with a multi-year supply contract of automotive plastic products for General Motors and Mercedes.
Prima, in order to consolidate its position in the motorbike sector, repeats the partner operation for the spin-off, which saw it as protagonist with Piaggio, also with the competitor Aprilia, acquiring Shandrani Italia company (now I.Ver.Plast.)
Through the subsidiary company Almec, Prima invests in the Die-Casting sector, first in Sudafrica (Bel-Mec Ltd PtY) and then making a backward integration with Rifometal.
Prima reduces its manufacturing capacity in Italy through the transfer of Prima I.Ver. shares to the historical partner and invests in the European market establishing two new locations of production in Germany (Prima Germany Gmbh) and in Slovakia (Prima Poprad sro).
Both companies started working in the appliances sector.
Starting from the year 2006 Prima Poprad also works in the automotive sector with Volkswagen, Fiat Poland, Ford , Magna and Ferrari.
Prima takes over Collins & Aikman Italia Srl, supplier of Fiat Group, which works through 4 locations of production: Cassino, San Benigno Canavese, Ferentino and Anagni. In the year 2008 Fiat, through the Magneti Marelli company (which in the meanwhile acquired the company Ergom of Torino) takes over the two locations of production of Cassino and San Benigno Canavese, which had, in the meantime, converged into the Industria Plastiche. The two remaining locations of production become independent companies: An.Plast. Srl and Fe. Plast. Srl.
Prima decides to disinvest the Die-Casting sector, selling the Almec Spa and its subsidiary companies.
Prima takes over Plastal Italia Spa, supplier of Fiat Group, Daimler Group, BMW, Volkswagen Group, Volvo, Ford and other OEM’s. Sole (ex Plastal) Spa works through 4 locations of production: Oderzo (I – TV), Suzzara (I – MN), Ulm (D) and Woerth (D).
Prima has, among the financial assests, shareholdings in companies of which it doesn’t hold the majority of shares, but which have a strategic importance for the future, working in the following sectors:
The future of Prima Spa depends on the capacity of establishing and maintaining satisfactory relationships with clients.
The satisfaction of Customers necessities and the acquisition of new market areas are carried out through a continuous improvement of the quality of products, of services and of cost effectiveness.
Prima Spa confirms its intention to invest in the automotive market with the target to become a reference point of the European OEM in the world. To such purpose the principal target, is to reach the same volume of sales on the World market, as it has in Italy within 5 years;
The objective can be reached principaly through the opening of new productive plants close to the final customers /co-location or through alliances/ acquisitions of supplying companies of plastic components already present on the German market;
Prima Spa consideres that an important condition for a successful future, is to reinforce the R&D area and canalize the research resources towards the identification of components presently produced in metal to be substituted with plastic ones in order to reduce the weight (green economy) and the cost.
